WoW Women in FemTech I Theresa Lovelin and Kelly Yamamoto, founder of Magnolia Collective
Magnolia Collective is a pioneering health tech company transforming perimenopause and menopause care in Southeast Asia. Founded by Theresa Lovelin and Kelly Yamamoto, Magnolia Collective combines cutting-edge digital solutions with a nurse-backed navigator model to deliver personalized, evidence-based support for women navigating midlife health.
Based in Singapore, Theresa and Kelly bring decades of nursing and healthcare leadership experience to the forefront of peri/menopause innovation. Their expertise spans clinical care, health technology, and patient advocacy, driving a mission to close the gap in peri/menopause education and access to specialized care. Through their flagship Magnolia App, they are revolutionizing the way women connect with expert providers, track their health, and receive personalized navigation support.
Since launching, Magnolia Collective has made significant strides, securing 14 speaking engagements, serving a growing base of navigator clients, and building a rapidly growing social media presence to amplify the conversation around peri/menopause. Passionate about breaking the stigma and reshaping the future of women’s health, Theresa and Kelly continue to push boundaries—bridging technology, clinical expertise, and community-driven care to empower millions of women across the region.
Tell us a bit about your background and your projects so far.
We are both registered nurses and healthcare leaders with extensive experience in patient advocacy, care navigation, and innovation in women's health. Throughout our careers, we have seen firsthand the gaps in healthcare for women in midlife—especially when it comes to perimenopause and menopause. Despite being a natural phase of life, menopause is often overlooked, leaving women struggling to find credible guidance and comprehensive care.
Recognizing this, we co-founded Magnolia Collective—a platform that connects women with expert-led navigation services, personalized support, and vetted healthcare providers. Our digital health ecosystem includes one-on-one telehealth consultations, group programs, and access to evidence-based menopause care. Our goal is to bridge the gap in menopause healthcare by empowering women with knowledge, access, and support.
How did you get into this industry? Has it been an easy industry to get into or have you had many challenges?
We both entered healthcare with a passion for making a difference and over time, we realized how deeply underserved women in midlife are. Menopause and perimenopause symptoms affect millions of women, yet there is a critical lack of support and solutions tailored to their needs.
Breaking into the digital health and femtech space has been both challenging and rewarding. As nurses and operators, we know healthcare inside and out, but building a scalable, tech-driven business required us to expand our expertise in fundraising, product development, and market strategy. Moreover, menopause has long been stigmatized, so convincing investors and stakeholders of its urgency and market potential has been one of our biggest challenges. But we firmly believe that this is the right time for change, and we’re committed to driving that transformation.
How long did it take you to be where you are now? What was the biggest obstacle?
Magnolia Collective has been a long time in the making, built on years of clinical experience, leadership, and research in women’s health. But the real work began when we officially launched our company last year. It has taken countless hours of research, conversations with providers, and user validation to refine our approach.
One of our biggest obstacles has been navigating the funding landscape. Women’s health has historically been underfunded, and menopause is only just starting to gain mainstream recognition as an investable sector. Convincing investors that this is not just a niche issue but a massive, untapped market has been one of our biggest challenges.
We’ve also had to educate providers and users—many clinicians don’t receive proper menopause training, and many women don’t know where to turn for help. Overcoming these barriers requires a multi-pronged approach to provider education, consumer outreach, and advocacy.
What are your biggest achievements to date?
Launching Magnolia Collective—a dedicated platform addressing the unique needs of women in perimenopause and menopause.
Assembling a team of expert menopause navigators to provide personalized care and evidence-based guidance.
Breaking the silence around menopause and pushing for a shift in the industry—we are changing the conversation and advocating for women to receive the care they deserve.
Building a scalable business model that not only supports women but also provides opportunities for healthcare providers to grow their menopause-focused practice.
What are the projects you are currently working on?
We are currently focused on:
Expanding our provider network to onboard more perimenopause and menopause specialists, including physicians, nurse practitioners, nutritionists, mental health experts, and fitness professionals.
Developing the key technologies in our app, including wearable integrations with health tech companies like Whoop and Oura to integrate real-time biometrics into personalized menopause care.
Raising our first round of funding to fuel product growth, expand market penetration, and enhance the AI-driven personalization of our app.
Expanding into key Southeast Asian markets—starting with Indonesia, Malaysia, and Vietnam—where access to menopause care is still highly fragmented.
Is the #WomenInTech movement important to you and if yes, why?
Absolutely. Women are vastly underrepresented in both tech and healthcare leadership, especially in femtech (female-focused technology). Menopause has been historically ignored, and it’s no coincidence that the majority of health tech funding still goes toward male-dominated areas.
The #WomenInTech movement is about leveling the playing field—not just for founders like us, but for the millions of women whose health needs have been sidelined for too long. By leading innovation in menopause care, we hope to open doors for more women to drive change in the industry.
What will be the key trends in your industry in the next five years and where do you see them heading?
The femtech industry—especially menopause care—is poised for exponential growth. Key trends include:
Personalized, data-driven care: Wearable tech integration (like Apple Health, Oura, and Whoop) will help tailor menopause treatments based on real-time health insights.
Telehealth & virtual care expansion: Women will increasingly turn to digital platforms for menopause support, bypassing traditional healthcare gaps.
Employer-backed menopause benefits: Companies will start offering menopause benefits as part of workplace wellness initiatives.
Mainstream recognition of menopause care: We anticipate greater investment and regulatory support to make menopause care more accessible.
Magnolia Collective is at the forefront of these shifts, and we plan to lead the charge in making peri/menopause care more innovative, inclusive, and accessible.
What is the most important piece of advice you could give to anyone who wants to start a career in this industry?
Find the gaps. There are so many unmet needs in women’s health—identify where you can make a real difference.
Get comfortable being uncomfortable. Breaking into femtech and digital health requires challenging the status quo, advocating for funding, and pushing past industry bias.
Surround yourself with the right people. Success comes from building strong networks—mentors, investors, and industry leaders who believe in your mission.
Who are three inspirational women in your respective industry you admire?
1. Dr. Lisa Mosconi – A neuroscientist leading research on menopause and brain health, bringing critical awareness to the hormonal impact on cognition.
2. Dr. Kelly Casperson – A urologist and author empowering women to take charge of their sexual health and well-being through science-backed education.
3. Tamsen Fadal – An Emmy-winning journalist and menopause advocate working to destigmatize midlife and bring menopause into mainstream conversations.
Find out more about Magnolia Collective on their website.
Follow Magnolia Collective on LinkedIn and Instagram.
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