Women in tech - hot topics and top influencers by Onalytica, feat. Marija Butkovic


When we say tech, what do you first think of? Young men squirreling away in a dark room surrounded by half eaten pizzas, lit only by flickering lines of code – an army of wannabe Mark Zuckerbergs on a mission to develop the newest product which will make them millions? Or a woman? For the majority of us, the first image springs to mind – sort of understandably. After peaking in 1991 at 36 percent, the number of women in computing roles has decreased to 25 %. Gender ratios are as low as 1 female to every 4 male engineers in top tech companies like Google. Women only hold 11 % of executive positions in Silicon Valley companies.  And things aren’t looking up – especially when women receive lower salary offers than men for the same job at the same company 63% of the time and their earnings are on average 29% less.

All this is despite women leading the way right at the beginning of tech as we know it: Ada Lovelace was the first computer programmer back in the 1840s, Hedy Lamarr invented frequency-hopping technology to help avoid the threat of blocking radio signals during the Second World War, and in 1952 Rear Admiral Grace Hopper created one of the world’s first compilers and her programming language design work led to the creation of COBOL (common business-oriented language) which is still used to this day.

So, what happened – what’s holding back all the Lovelace 2.0s? There isn’t a straightforward answer, nor a straightforward solution. An internal study by HP found women are only likely to apply for jobs for which they are 100% qualified, compared to men applying for ones when they only hold 40% of the qualifications. In fields such as tech, where the general view is that it’s complicated and difficult to understand, women’s lack of confidence in putting themselves out there and taking a risk could be more common. Couple this with the stereotype at the beginning of this article, and you get an industry lacking in clear role models for women of all ages to aspire to which could boost confidence and encourage them to apply for roles in which they could possibly excel. Not ideal.

Enacting this change to create a more gender-equal industry is not just a case of ticking the diversity box – studies have shown that a more diverse workforce is more productive and innovative especially for tech. In the case of products developed and tested solely by men, there is an intrinsic gender bias literally programmed into it – creating products such as voice recognition software that struggles to recognise women’s voices. As complicated algorithms become greater parts of our daily lives as we steam-roll into the fourth industrial revolution and rely more on human-coded AI, rounded and fully-representative development teams are essential.

It’s not all bad news, though. All female support networks and networking sites dedicated to providing platforms for women in tech have sprung up in both the virtual and physical world, and it’s this outpouring of support and a dedication to profiling role models in the sector which can drive the change needed to increase female participation. So, in partnership with long-established digital marketing leaders TopRank Marketing we’ve compiled a few lists of the most influential women in top tech topics for you to get inspired!


We were really interested in seeing which topics associated with #WomenInTech received the most attention, so we analysed over 631K posts from 1st January – 20th November 2017 looking at social influence as well as authority by analysing how much influencers are referenced in online media, forums, blogs and YouTube content. These influencers were then added to our Influencer Relationship Management software and this word cloud was created by measuring all the frequencies of all the keywords used in order to provide an accurate gauge of the conversation. 

The most frequently mentioned topics by the top women in tech influencers were: Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, Cyber Security. We decided to delve into these topics further to uncover the top influencers in each area.

Our founder and CEO Marija Butkovic was included under Top 50 Women in IoT and Top 50 Women in VR lists. Check the full report here