Momcozy Launched “More Than Pumping” Breastfeeding Awareness Month Campaign
"More Than Pumping” amplifies trusted voices, offers semotional support, and provides expert guidance to create a breastfeeding-friendly environment where mothers feel understood and supported
Momcozy, the global leader in wearable breast pumps, launched its newest initiative “More Than Pumping, Real Support with Trusted Voices" earlier this month in recognition of Breastfeeding Awareness Month.
The initiative highlights the company’s mission to not only meet the functional needs of breastfeeding moms, but also deliver culturally conscious emotional and educational support.
“At Momcozy, we believe a breast pump is more than just a tool—it’s part of a supportive ecosystem,” said Lalaina Rabary, North American Brand Marketing Manager at Momcozy. “Designing for moms means understanding their realities—the long nights, the pumping breaks between meetings, the quiet moments of doubt, and the powerful ones of pride. With this campaign, we’re elevating expert guidance, real-life insights, and the voices of our global community of over four million moms to ensure every mother feels seen, supported, and empowered—however she chooses to feed. Through #MomcozyRealSupport, we aim to bring more comfort, confidence, and calm into her day.”
Real Moms, Real Moments: Becca Kufrin Leads the Way
Momcozy’s U.S. Brand Ambassador Becca Kufrin shares her breastfeeding journey with “My Breastfeeding Moments” story. Her vulnerable reflections underscore the challenges and triumphs of new motherhood and reinforce the brand’s core message: breastfeeding is more than pumping — it’s reclaiming a sense of self.
Becca launched her ambassadorship with Momcozy this May with a Mother’s Day PSA and TVC on the importance of maternal mental health in partnership with Postpartum Support International.
For "More Than Pumping", Becca is opening up about her raw experiences in finding flexibility in chaos, strength in uncertainty, and pride in every moment. She shares her story to remind moms everywhere that breastfeeding is more than pumping - it’s about reclaiming a sense of self, finding flexibility, and honoring every ounce. She invites moms to join the conversation and feel proud of every effort.
Bringing Support on the Road: Mothers United Bus Tour
The Mothers United Tour kicked off this August with a serene Mommy Meditation at Summer Streets in New York City, where moms can enjoy a gentle guided practice, connect with a supportive community, and explore Momcozy’s innovative products.
Clinical Credibility and Expert-Led Education
Motherhood is filled with endless questions, and having reliable, professional guidance makes all the difference. This explains the creation of our Momcozy Medical Advisory Board (MAB) — a group of leading experts led by Dr. Fran Haydanek, Dr.Krupa Playforth, and Latham Thomas.
By guiding product design, co-creating educational content, and grounding everything we do in science-backed knowledge, our board ensures the support we offer moms is trustworthy, empathetic, and relevant.
Inclusive, Empowering Conversations: Webinar Series + Digital Toolkit
Momcozy partnered with esteemed IBCLCs Jeanette Mesite Frem and Christy Jo Hendricks to host a professional seminar at the Babylist Showroom in Los Angeles. The event explored the rising role of wearable breast pumps in modern parenting and highlighted key clinical considerations for lactation providers.
Momcozy debuted a four-part webinar series airing Fridays at 1 PM EST throughout August. The series will explore key topics such as pumping strategies and nighttime routines, offering actionable insights grounded in clinical expertise.
Expanding its reach even further, Momcozy is teaming up with maternal health advocacy platform, Mama Glow, for a series of initiatives that celebrate real stories, honor cultural experiences, and provide meaningful support for moms navigating early parenthood. Together the teams launched a Digital Infant Feeding Toolkit: Build Your Feeding Village, which serves as a holistic guide designed to support parents at every stage. Inside, readers can find a blend of empathy, science, and cultural wisdom, whether you’re preparing to feed, just getting started, or well into nourishing your baby.
Additionally, the teams will be hosting a webinar during Black Breastfeeding Week which will bring together experts and parents to discuss the importance of culturally grounded support, advocacy, and education around breastfeeding in Black communities.
Designed by Care, Backed by Innovation
Each Momcozy product is designed with mom-first features, integrates input from medical professionals, and is tested across global standards. The M9 wearable pump, for example, features powerful yet gentle suction and customizable settings via the Momcozy app. Its DoubleFit™ flange ensures a secure fit, while the mess-free design and long-lasting battery offer convenience for moms on the go.
About Momcozy
Momcozy is dedicated to supporting the journey of motherhood through thoughtful innovation, comfort-driven design, and ongoing care. Trusted by over four million moms in more than 60 countries, Momcozy offers a range of products - including wearable breast pumps, nursing bras, and other essentials that integrate seamlessly into daily life from pregnancy through postpartum and beyond.
Guided by research, inspired by real experiences, and committed to progress, Momcozy holds over 520 authorized patents and 330 registered trademarks worldwide. In 2024, Momcozy’s wearable breast pump achieved the highest global sales revenue in its category*, reinforcing its place as a leader in FemTech.
With a vibrant and growing community of mothers and a strong presence across major retailers and online platforms, Momcozy continues to advance maternal wellness by offering solutions that empower women to care for themselves and their families with confidence.
For more information, visit www.momcozy.com.
*Based on global market share of wearable breast pumps, Grand View Research 2024
**Data as of July 2025 from Amazon’s official platform