Marija Butkovic is a founder and CEO of Women of Wearables and co-founder of Kisha Smart Umbrella - a wearable tech startup behind the world's smartest fashion tech umbrella. She is digital marketing and business consultant who has worked across a range of projects in different industry sectors, including legal, journalism, tech, IoT, wearable tech and fashion tech. She regularly writes and blogs on topics of wearable tech, diversity and entrepreneurship. She has been featured in major tech and business publications such as TechCrunch, The Next Web, Management Today and Huffington Post and regularly appears as a public speaker and panelist on conferences, meetups and corporate events. Marija was selected as one of the Most Influential Women in UK tech: The 2017 longlist by Computer Weekly.