Sustainable Fashion: Small Business, Big Impact, London October meetup

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By Marija Butkovic

According to UN Environment, the fashion industry produces 20% of global wastewater and 10% of global carbon emissions - more than all international flights and maritime shipping.

But, we have the power to do something about it. Starting with more conscious purchasing decisions and being aware of what we buy and who we support by it. 

With this in mind, for our October event we brought together four founders from sustainable fashion space to discuss latest innovations in this industry. Event was hosted at our partners U+I offices in central London.

Some of the topics we discussed were:

  • What is the definition of sustainable fashion?

  • What does the future of the fashion industry look like?

  • Is it possible to be 100% sustainable in fashion?

  • How to start living a more sustainable lifestyle?

  • How to be more conscious about shopping habits?

  • What it takes to create a sustainable and ethical brand?

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Our panelists were:

Jennifer Georgeson,Founder and CEO of So Just Shop

Jennifer has extensive experience in both the not-for-profit and for-profit world. So Just Shop is an accessories, homeware and gifting marketplace working directly with women-led artisans from some of the most vulnerable communities in the world. Jennifer lived and worked for a number of years in Zambia, working on prevention of mother-to-child transmission of HIV programmes with University College London, whilst simultaneously completing a part time PhD. With a background in statistics project management she then successfully transferred these skills into marketing analysis consultant for several UK based tech start ups. So Just Shop was born out of the idea of starting an impact business focusing on women's economic empowerment.

Theresa Jentzsch, Founder of OSIER

After going vegan four years ago, Theresa had no trouble finding vegan food options, from vegan burgers, sweets, vegan options very everywhere. But finding fashionable vegan accessories like belts, shoes and bags was more challenging. Out of her own need for beautiful and cruelty-free designs, she started her own company with Fiona Mitchell as Head of Design. OSIER bags are designed and handmade in Europe with factory based in the heart of Bucharest, the capital of Romania, chosen to reduce air miles and the CO2 footprint of our products. OSIER continuously strives to improve every step of our manufacturing process, using sustainable, eco-friendly materials while keeping our eye out for new, innovative vegan leathers.

Nancy Zeffman, Co-Founder of Cucumber Clothing

Nancy is a Co-Founder of Cucumber Clothing, an innovative, solution-based fashion brand specialising in beautiful nightwear and loungewear. Nancy founded the company with Eileen Willett who she met at the school gates almost twenty years ago. They both recognised the need for stylish, sustainable sleepwear and loungewear using cutting edge fabric technology to help maintain an even body temperature and keep the wearer cool day and night.

Philippe Homsy, Co-Founder of VADA

Philippe Homsy is one of the co-founders and the Head of Sales at VADA, the new sustainable footwear brand. VADA creates seasonless wardrobe essentials made from sustainable materials, so you can look good and feel good about it. VADA puts sustainability at the centre of everything they do, starting with the best possible materials for you and for our planet. Eco-friendly from sole to box.


ABOUT OUR VENUE PARTNER

Plus X is a brand new enterprise, building Innovation Hubs with work space around the UK pioneering business support, innovation, curated collaboration, wellbeing and positive local impact. Temporary website here for more info: https://plusx.space/

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The first Plus X Innovation Hub goes live in Brighton in January 2020. Their second West London launch takes place in Autumn 2020 as an evolution of the existing Central Research Laboratory for product pioneers.

Plus X have kindly allowed us to use the amazing event space belonging to their partners, property regeneration specialists, U+I, located in Victoria, London. More about Plus X to be revealed over the coming months!

Many thanks to our refreshments sponsor Tenzing for keeping us energised throughout the night!


If you would like to stay up to date with our future events and attend our upcoming meetups, then sign up to our newsletter or join our London meetup group.

If you’re interested in speaking at or sponsoring our events and meetups, then get in touch via email at hello@womenofwearables.com.

 

This blog was written by Marija Butkovic, Digital Marketing and PR strategist, founder and CEO of Women of Wearables. She regularly writes and speaks on topics of wearable tech, fashion tech, IoT, entrepreneurship and diversity. Visit marijabutkovic.co.uk or follow Marija on Twitter @MarijaButkovic @Women_Wearables.