The New Generation of Accessories
Let's talk a little about wearable technology and smart accessories. The new generation of accessories is designed for the next generation of consumers. These new consumers seek the union between aesthetics and functionality. Therefore, it’s indispensable to deliver what they need and want. Connection, information, communication, and control of everything at the fingertips, easily and quickly. It’s in this context that wearable technology gains even more relevance with the new solutions that it’s able to deliver.
The Body is a New Temple of Technology
In this research and development process, wearable technology has also found room in accessory design. And so it invaded the segment with new and incredible possibilities. And so it invaded the segment with new and incredible possibilities. Being in constant contact with the body, wearable technology is the ideal platform for working with contextual and non-intrusive applications, so that experiences are personalized for each user. A simple bracelet, for example, can bring a host of features and conveniences. We can access information ranging from data on our health and daily activities to our emails and social networks, making payments, communicating with others, all in one small accessory attached to the body. It can be a necklace, a watch, a bracelet, a ring, whatever, smart jewelry will increasingly be among the great launches of wearable technology.
Born to Be Digital
In this sense, the development of this new segment calls for multidisciplinary professionals and built-to-purpose teams dedicated to delivering new interactive wearable experiences. All through new products and new technologies. Engineering, design and development teams will become increasingly diversified and multicultural. It’s the spirit of our time. The promising big market around digital accessories demands capabilities with strong roots in the digital ecosystem: information architecture, product design, jewelry design, user experience design, interface design, animation design, materials engineering, hardware engineering , software, electronics, among others. It's all new and the number of releases will continue growing. The new smart jewels will work as true personal assistants with fully customizable and intuitive digital interfaces. Thus, designers and developers will have more freedom to create new and better experiences. And consumers will gain more and more choices.
We can cite the digital bracelets as an example of the future of the accessories, at the same time as they’ll serve as a reference for the creation of new experiences for the user. These bracelets will offer personalized aesthetics through the download of exclusive skins and will allow combinations in real time with your clothes. The digital bracelets will also bring applications designed to meet the specific needs of each user's routine. Any digital jewelry will be able to interact with the smartphone and our body at the same time, notifying and identifying calls and emails, performing fitness goals monitoring, making payments by approach, among many other interactions. Some of these features, although common in other devices, will be even more precise starting from an accessory in direct contact with the body. In this way, they’ll be much more than an aesthetic piece and will become a utility item.
As such, smart accessories continue to conquer an important share of wearable technology market. For developers and designers, digital jewelry are more friendly platform for hardware and software integration. In addition, they’ll also be an excellent interface to deliver new experiences, applications, features and conveniences for the end-user's everyday life. After all, wearing smart jewels is like customizing your body with tiny personal computers.
This blog was written by Mariana Queiroz, Women of Wearables Ambassador in São Paulo. She is founder and CEO of Divaholic - a content and consulting platform that can solve big problems based on multi-disciplinary strategy and ideas, for brands who wish to implement wearable technology in their products, making clothing a key tool for user experience design. Over the last three years she has also developed workshops and courses about fashion technology, electronic sewing, 3D printing, biotechnology and sustainability, where more than 200 students have graduated, 95% of them women - who are the majority of their audience. Connect with Mariana via LinkedIn: Mariana Queiroz